She was unveiled as the new face of the store a while back, and Lana Del Rey was at a private concert for H&M in New York.
Lana wore a tuxedo jacket over a sheer sultry gown and Salvatore Ferragamo ankle-strap sandals.
You can check out Lana's ads and her Blue Velvet rendition at the H&M site.
Pics from Zimbio
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