Every year when it's came to speculating who would win the coveted Victoria's Secret Fantasy Bra, for the past few years many have said "surely it must be Ale's" year, she's seen some fellow Angels get it twice but now Alessandra Ambrosio the honor.
This year's bra is named the Floral Fantasy Bra Gift Set and comprises of a VS Very Sexy push-up bra studded with amethysts, sapphires and rubies, finished with a floral 20-carat diamond centrepiece - making it worth $2.5 million.
The bra is matched with a bejewelled belt made up of over 5000 precious stones too!
Showing off the bra and belt, plus the newly-released matching perfume, in the VS store at Herald Square in New York, Ale wore a glam plunge-front satin gown.
Pics from Zimbio and Victoria's Secret
She was unveiled as the new face of the store a while back, and Lana Del Rey was at a private concert for H&M in New York.
Lana wore a tuxedo jacket over a sheer sultry gown and Salvatore Ferragamo ankle-strap sandals.
You can check out Lana's ads and her Blue Velvet rendition at the H&M site.
Pics from Zimbio
Maria Sharapova was at the launch of the Sugarpova Candy at Henri Bendel store in New York City on Monday.
Going with the sweet candy theme, Maria wore a sugar white dress with blue and green glitter pattern from David Koma.
It was well co-ordinated with her blue suede round-toe Sergio Rossi heels; and her icing was, of course, from event host Henri Bendel. (A guide for her elegant up-do is at the STS site).
If you want to check out Maria's Sugarpova sweets take a look at the on-line site sugarpova.com. Tennis ball shaped chewing gum anyone?
Pics from Zimbio and Getty
Announced as the new face of CoverGirl Cosmetics, Pink should really be the face AND body of the brand.
She looked amazing at the August 6 event in a black cut-out dress from Norma Kamali with black studded Alexander McQueen shoes which costs $1148/£734.00.
Can't wait to see some of her ads, she's such a strong and versatile face that could pull-off some amazing make-up looks.
Pics from Zimbio and Getty
As well as her reality TV shows, House of Harlow 1960 jewelry and accessories line, Winter Kate clothing and just being an all-around style star, Nicole Richie has just revealed she'll be adding another string to her bow: perfume creator!
Going along the same line as Kate by Kate Moss, Nicole's scent will be named Nicole By Nicole Richie.
The inspiration: Nicole said: "I have a very traditional Southern mom, you never left the house without lotion. Over her lotion went oil and perfume, she was very put together from head to toe. It wasn't just a one-dimensional smell; there were many different layers."
Nicole's perfume will have layers of vanilla, amber and cashmere woods among along scents.
The bottle looks amazing, just like one from a vintage dressing table. Shame we have to wait til summer next year for its launch.
Pics from Dailymail and E!
Miranda Kerr was at the David Jones store in Sydney on February 14 for a signing of her KORA Organics line.
Miranda wore a sheer Willow blouse - with some very well placed pockets - along with a red-and-white skirt (also Willow), and some Prada heels.
Miranda wears the same look minus matchy jacket in a David Jones ad.
Pics from Zimbio
Not content with the release of fragrance Lila Belle which she created for daughter Lila's birthday - how lucky is she!
Kate Moss has recently joined up with Fred Designs to create a collection of jewelry, with inspiration for the pieces taken from her own tattoos.
Kate was out for the launch in Paris on October 4 and donned jewelry-appropriate gold, along with a whole array of the cute stud earrings in her ears.
You can check out the gorgeous collection at fred.com; but although uber cute looking, the earrings cost around 750 Euros per set, with the anchor studs costing 990 Euros.
Pics from fred.com and Zimbio
The face of Burberry Body kept her own body covered but still gave a fab bare illusion with plunge neckline and nude color.
Rosie Huntington-Whiteley wore the Burberry pant suit for the fragrance's New York Launch a few days back and kept the look understated with barely-there make-up and a simple JewelMint necklace.
If you're interested in the perfume which has notes of Rose, Absinthe, Freesia, and Peach, it's on-line in a range of sizes at the Burberry.com site.
Pics from Getty
Always expanding her empire, Kim Kardashian recently released a new ad for her fragrance Kim Kardashian Gold plus a limited edition must-have.
The limited edition Kim Kardashian Love is a fragrance described as "A captivating aroma, evocative of endless love. There's nothing more powerful than two souls united by the passion, beauty and trust they find in one another. Inspired by the intoxicating sensation of true, eternal love, Kim Kardashian presents a limited edition fragrance—Love by Kim Kardashian."
The perfume in the blinged-up bottle was such a hit it sold out in 10 days as only 799 were made available for sale. A total of 100 were made - Kim had one for her wedding day and 200 were gave out at her bridal shower.
You can check out Kim's perfumes at kkfragrance.com, and Macy's.
Pics from kimkardashian.celebuzz.com and KK Fragrances
As the new face of the famed Angel perfume, Eva Mendes was out for the launch of the new campaign in New York City.
She was gorgeous in a custom-made Thierry Mugler dress which she teamed with Christian Louboutin shoes and complimentary Fred Leighton jewels.
Eva also wears custom-made Mugler designs in her ad campaign pics.
Pics from Zimbio
Unveiled as the new face of Un.i Lingerie's S/S 2012 campaign, Isabeli Fontana was out for an event and looked gorgeous in a black-and-white dress teamed with black bow-topped heels.
Isabeli's look was complete with some items from her own C&A by Isabeli Fontana line.
Pics from egoagnews.com.br
Following in the footsteps of Paris Hilton and Beyonce Knowles, Taylor Momsen has just been named the newest face of Samantha Thavasa and she was out at a Tokyo press conference on June 18.
Taylor ditched her usual black and looked fresh in a peachy mini dress and her white ankle boots; her trademark black eye make-up matching in with her Thavasa bag and offering some contrast.
Pics from Samantha Thavasa and taylor-momsen.net
Adding to her list of business ventures and products to promote, Kim Kardashian was out at the Macy's Fashion Show in Las Vegas for the launch of her new fragrance, "Gold".
Attending the Las Vegas event on May 6, Kim wore a black-and-black dress with gold embellishments.
Her hidden platform Christian Louboutin heels completed her look.
If you're interested in Kim Kardashian Gold, you can check it out at macys.com.
Pics from Zimbio and Fragantica
